The ad that I chose is http://www.youtube.com/watch?NR=1&feature=endscreen&v=QkNuqQK4Vr4
this ad is set with that fairy tale type music and is set in Disney parks along
with a few families’ homes along with an airport. In this commercial there is
no one person of note unless you count Buzz light year or Dumbo .the ad has a
run time of one minute twenty three seconds which is a fairly large ad
considering that most ads on TV are around 30 or so seconds, also this ad is
part of a lager ad campaign that Disney launched called let the memories begin.
The ad that I chose to do is based on the plan folks
advertising methods and the reason that I feel this way is it is a positive
message that memories are made at Disney parks, also it is meant to make
everyone feel good as well as want to go to Disney parks. It also incorporates
the association principal of advertising in that it is a positive message as opposed
to the myth approach which is more of a negative ad strategy. I think this ad campaign
makes fairly good use of its medium, for when watching you want to go and buy a
trip to Disney parks.
I believe that the meaning of the message is one of family
and happy time memories. It is a new style of ad one where they use real people
and not actors and real home videos shot by moms and dads. I believe that the target
demographic is moms and dads with children of all ages. This add was not
offensive nor did it include any stereotypes of any kind.
The strengths of this ad I feel are it has a very broad base
of people from young to old it should hit the same place on every parent or grandparent.
It is also a memorable ad for it shows that face that every parent wants to see
the shock and omg face. I think this ad
works and so do http://wdwnewstoday.com/archives/6022
or http://www.laughingplace.com/ who wrote a blog that is all about how to be
part of the ads of Disney and why it is a good ad. It also got me to take my
family to Disneyland so I say it works and works well, yet it is still to be
seen if it met my or anyone’s needs for it is still a fairly new campaign and
is yet to be seen if it will meet the needs of the demographic
In all of this chaos that I call my
first blog I have learned that I hate blogs and will probably never do anymore
after the class is over. Also I learned that what is good for the usa marketing
is not so good for the other nations of the world e.g. http://www.youtube.com/watch?v=al2RarBkHk0
if they were to release this into the us market it would not hit the right
cored with us as unites states citizens as if we were going to re-televise our
based commercial into their country it would probably not hit the right core audience
either. When I took a closer look at the ad to see if anything surprised me it
would have had to have been the fact that they used no famous people in their
ad it was one of the few ads that I have seen in forever that have not had at
least one famous person in them at all.
